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Social Media Marketing

Social Media

Social Media Marketing Today, simply having a website for your business isn’t enough – your digital storefront extends to social media  sites like Twitter, Instagram and Facebook. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or […]

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Email Marketing


Email Marketing When it comes right down to it, email marketing is all about getting the basics right. Yes, you need to segment your lists and yes, you should upgrade your transactional emails, but every email marketer also needs to invest time in big picture strategies like positioning, voice, value and conversion optimization.

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Mobile Marketing


Mobile Marketing Mobile marketing is massive already and forecast to exceed desktop Internet access in many developing countries. So every marketer needs to keep tabs on the opportunities of reaching their audiences via mobile and how to make their mobile sites and presences visible and accessible.

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Web Marketing


Web & Digital Marketing The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather […]

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